The High Cost of Standing Still: Why Sponsors Must Act on ICH E6 (R3)

The High Cost of Standing Still: What Sponsors Risk by Ignoring ICH E6 (R3)

why-sponsors-must-act-on-ich-e6-r3

The clinical research world is always evolving, but July 2025 marked a pivotal moment. The implementation of ICH E6 (R3) by the European Medicines Agency (EMA) brings with it a bold new vision for Good Clinical Practice—one rooted in risk-based strategies, participant-centricity, and adaptable trial models. For sponsors still operating under the ICH E6 (R2) framework, this is a key inflection point. While it may be tempting to delay until other regulators follow suit, the shift is already underway. Waiting too long may mean missing out on the opportunity to lead. 

The Price of Inaction

On the ground, trials not aligned with R3 may be more vulnerable to operational missteps. Without a firm understanding of Critical-to-Quality factors, trial teams may lose focus on what really matters—risking poorly measured endpoints, missed safety signals, and inconsistent participant experiences. In a world of decentralized visits, wearable devices, and real-world data, falling behind on data governance means falling behind on quality itself. Systems must now track not just the numbers, but the full lifecycle of every data point—from electronic consent to wearable-generated endpoints—while maintaining integrity and transparency at every step. 

Participant Engagement Redefined

At the heart of ICH E6 (R3) is a very human shift: Greater emphasis on the trial participant. Sponsors that fail to update informed consent practices, ignore diversity planning, or underinvest in participant engagement mechanisms may not only miss the regulatory mark—they may also damage the trust that underpins ethical, effective research. As patient advocacy grows stronger around the globe, trials that feel impersonal or overly complex will struggle to recruit, retain, and resonate. 

Bottom-Line Reality Check 

Now comes the financial reality. There is a myth that delaying R3 adoption saves money. In truth, sponsors could pay more—through rushed remediation, protocol amendments, urgent training programs, or even duplicate monitoring exercises. Every patchwork fix made under pressure could have been a streamlined process if implemented sooner, with intention and foresight. 

Brand Integrity at Stake

Reputationally, the risks are stark. Inconsistent GCP compliance is not just a regulatory issue—it also speaks to an organization’s core commitment to ethical, high-quality science. Delays, findings, or public scrutiny over trial practices can erode confidence with regulators, partners, investigators, and patients alike. In a crowded, competitive market, sponsors that lead with transparency and innovation will win. Those that lag—especially willfully—will not inspire the same confidence. 

Future-Ready Advantage

Perhaps most costly of all is the missed opportunity. ICH E6 (R3) is an open door to smarter, leaner, and more resilient clinical trial design. Embracing it means embracing flexibility. It means moving faster without compromising safety. It means aligning with where global research is headed—not just in Europe, but across North America and beyond. Sponsors who prepare today are ready for tomorrow, no matter which regulatory body steps forward next with R3 adoption. 

Standing still might feel safe in the moment, but in the shifting world of GCP, inertia is a liability. Particularly for emerging and mid-sized biotechs, it is important that sponsors select a CRO partner that understands what we face with the latest revision—as well as what is on the horizon—and can lead you through the nuances. The sponsors that will succeed in 2025 and beyond are those that see ICH E6 (R3) not as a risk—but as a roadmap for the future. 

For further details and insights on the operational benefits of implementing in ICH E6 (R3), read Angela’s blog Embracing Imperfection: The New Era of Clinical Trial Leadership. At Allucent, we are here to assist you with every aspect of GxP compliance and to support your drug development program. Explore our comprehensive offerings on GxP compliance and inspection readiness

About the Author

Angela Brady, MHL, Senior Vice President, Project Leadership and Client Relations at Allucent is a visionary clinical-research executive with more than 25 years of experience turning bold strategies into operational success for sponsors and service providers worldwide. A two-time HBA Rising Star nominee and GCP Expert Accreditation holder, she pairs scientific rigor with a passion for patient-centric, risk-based trial design. As Senior Vice President and Global Head of Project Leadership & Client Relations at Allucent, she leads high-performing teams that accelerate development across all therapeutic areas, including rare diseases, oncology, hematology, immunology, and neuroscience, guiding emerging and mid-sized biotechs through the complexities of modern Good Clinical Practice. 

Request a Proposal

Partner With the A-Team

Let us know how we can help you bring new therapies to light. Get in touch to get started.

Join the A-Team

Want to help small and mid-sized biotech companies change the therapeutic landscape?

Subscribe to our monthly newsletter